A mix of product promotional photography, UGC lifestyle images, and branded campaigns to alternate feed style across platforms. Content based on pre-curated content strategy.

Created quarterly giveaway strategies per budget allowance & quarter focus. Held simple, yet interactive giveaways with a like, follow, and comment feature to build cost-effective brand exposure. Winners were picked through a randomizer.

Launched a weekly “Did You Know“ and “Tip Tuesday“ campaign to promote the new YOR Health lifestyle essential oil products to support their use across consumer base.

Worked with graphic designers to create a “Do It Yourself“ essential oil campaign to deliver follower value. Provided graphic designer with vision, image pieces, and content spreadsheet to finalize video pieces. Campaign saw a 20% engagement rate while average Instagram engagement rate averaged 5%.

Collaborated with industry influencers to promote health supplement sector of business. Organic outreach done through product use & industry standards. Worked with influencers such as body builders, singers, actors, etc.

Event hashtag and SnapChat filter were created to promote event engagement. Event tag generated upwards of 1K tags through the weekend.

Worked diligently with content writer to launch Live Bare Blog via Squarespace. Blog focused on the lifestyle aspect of brand & built around SEO to optimize search results. Contributed to articles on a monthly bases, upheld the blog backend & upload, and reported monthly article analytics.

Supported annual Edify magazine launch by providing photography & recipes to support product use. Streamlined project with graphic designer for finalized pieces.

Provided monthly analytics on top performing posts, engagement, reach, and net followers through Facebook, Instagram, and twitter. Growth was based directly on 75% organic reach and 25% paid.