An integral part to winning at Social Media. Strategy for full revamp, rebrand, and social media campaign provided.

Strategies included but were not limited to actionable goals, demographics, important metrics to gauge, competition analyzation, content samples, etc.

Stories were utilized daily to promote the B2B aspect of the KushCo brand. Followers were given the opportunity to engage with polls, questions, gifs, hashtags, and location tags on a daily basis. Campaigns included product centric features, press releases, behind the scenes video, company outings, staff interviews, and so much more.

FEATURED STORY CAMPAIGN: A full day story campaign based around a Women’s LeadHERShip event at The Modern in Long Beach, CA. Stories progressed through pre-event promotion, set up, speaking engagements, and thoughts with the CEO. Viewers had a chance to walk through with the KushCo team in a variety of content.

A vibrant collection of promotional, behind the scenes, video, photo, and album content. Feed posting based on monthly sales support and current marketing campaigns. Content fluctuated from story telling, direct and to the point, and fun-ducational (a mixture of fun & education).

Buzzfeed inspired hand to product video to promote partner relationships and promote products to consumers in a fun-ducational way. Created bi-monthly videos primarily across YouTube and Instagram. Responsibilities included research, shot list creation, video space rent out, hiring freelance videographer, seeing project through to completion, and final channel optimization.

Created mood and content board for graphic designer to finalize branded gifs, stickers, and snapchat event filter. Our 10 Gifs & stickers averaged a 15K+ engagement rate. Utilized across Instagram, Giphy, and iPhone/Android keyboards.

Spent minuscule budget to set Snapchat parameters for a 48 hour New Orleans B2B conference. Filter was created with minimalistic feel, catering to a mature demographic.

Quarterly in-house client partnership to create engaging social media promotional giveaway for entrant & friends. Boxes housed client x KushCo swag to cross promote brands. Over 100 entrants via organic promotion were counted.

Influencer boxes created in similar fashion for 10 activists / movers & shakers in the Cannabis space. Worked with labeling department to develop box inserts & personally curated unique boxes. Boxes were sent out to accepting individuals. Produced a 75% share rate among influencers.

Monthly analytics & social listening reported through Simply Measured and Sprout Social. Saw 30% month over month Social Media channel growth. Curated new campaigns based on social conversation & re-evaluated existing campaigns based on analytics analyzation.