A succinct strategy to assist Kajabi in tackling brand and social goals through target audience research, competitive research, engaging content establishment, and goal communication.

Utilized campaign grid feel to isolate impactful content and showcase a consistent campaign look. This strategy allowed our follower audience to carry campaign expectations throughout the beginning of the 2020 pandemic.

NOTE: Left is the “after” view. Right is the pre-hire aesthetic.

Launched a series of effective campaigns featuring our “User First“ mission. Each campaign drew a focus on individual #KajabiHero stories to resonate with our end base.

Best Advice Campaign: A collection of Best Advice in life or business graphics and video pieces from successful users on the Kajabi platform. Campaign primarily distributed on the Instagram feed and story platform.

#BehindTheBiz: A partnership with willing Kajabi users sharing a vulnerable stories. Each feature focused on the “messy“ side of business to allow users to know their struggle was real and valid through the entrepreneurial journey.

Audio Testimonials: Pandemic based questions and entrepreneurial snippets that relate to the every day consumer. Featuring a diverse group of users, this campaign allowed users to provide an audio based asset in support of campaign.

”Offshoot” Campaigns: Women in Business focused on women in business on the Kajabi platform. Each piece was supplemented with women entrepreneur stats as value add and engagement driving content.

Monthly Facebook Feed + Group Lives: Supported and executed monthly product recap lives with video and product team. Lives peaked average of 6K views with 600 comments. Moderation was conducted by social team in order to process excellent community management.

Instagram AR Filter: Filter supported 2020 Q3 and Q4 initiatives in giving Kajabi users an augmented mask to share their upcoming entrepreneurial “Hero” journey via Instagram story. Filter received 11.3K engagements and 5.6K opens.

Month-over-month tracking and reporting to encourage appropriate campaign implementation and success. Below numbers showcased have been updated from January to December 2020 as an EOY review.

Instagram (30K Followers): 179% increase in Impressions, 94% increase in Engagements, 96% increase in Profile Actions

Twitter (5.6K Followers): 9% increase in Impressions, 243% increase in Engagements, 74% increase in Post Clicks

Facebook (46.9K Fans): 231% increase in Impressions, 130% increase in Shares, 147% increase in Post Link Clicks

LinkedIn (4K Followers): 108% increase in Impressions, 146% increase in Engagements, 88% Increase in Post Clicks