Curated engaging and converting content through topic research, trending topics, social listening, pain points, etc., with allocated brand voice across client portfolios.

By tapping into trending topics and viral moments such as Season 3 of YOU or Squid Games, reactive social assets supported a 3x increase in engagement rate per reactive moment!

*Reactive concepts were not exclusive to Instagram.

Partnering with actor and comedian Kevin Hart, we surprised hardworking parents who struggled to find free time within their households. Through social listening tactics, we gifted 3 users with $2K worth of Osmo sets to gain optimal brands awareness and spread joy.

FaceTime video garnered 662K views, 58.6K likes, and 530 comments.

Buy now, pay later platform Afterpay launched a brand campaign, Pay Better, to help people understand the benefits of its platform. This aimed to shine a light on the way customers can take control of their finances by avoiding the fees and high-interest rates associated with credit cards.

Spend: $143,000
Influencers: 149
Reach: 12,684,38

Partnering with the mid-tiered fashion influencer @colormecourtney, Afterpay utilized a NYT billboard and TikTok's native stitch feature to promote high UGC traction that aimed to inspire shoppers to seize the moment.

Spend: $72,700
Influencers: 14
Reach: 14,307,000