Full digital media strategy curated for new & on-boarding clients. Dependent on package, clients typically averaged 3 services ranging from social to digital platforms (Instagram, Facebook, Twitter, RealSelf, LinkedIn, Mailchimp, Demand Force, Constant Contact, etc).

NOTE: Demographic research and in-take calls were held to asses client needs and forward direction.

Optimized 25+ client campaigns across multiple digital and social platforms. Client content based on UGC, in-house photography, agency/in-house video, designed graphics, or stock imagery.

Brand voice and look was reflective on client demographics, providing an individualized feel to each account in the medical vertical. Each platform was molded with an authentic feel with brand voice to pertaining platform (ie: Instagram verbiage vs. LinkedIn).

Differentiating client samples & image/content styles.

Allocated part of client budget to build monthly Instagram & Facebook campaigns dependent on quarterly promotions or product exposure. Alternated through website traffic, page likes, lead form, video ads, carousel ads, etc. A/B testing done through manual & lookalike audience demographics.

Ran monthly client email campaigns dependent on client contracts. Created newsletters, promotional, and service exposure emails through MailChimp, Constant Contact, and Demand Force. Consistent 25-30% open rates while industry average was 20%.

Collaborated with Account Manager to finalize quarterly promotion plans dependent on client needs and seasons. Worked with graphic designer to support monthly client promotions & turn into promotional social and digital media graphics.

FEATURED CAMPAIGNS: Summer season promotions surrounding non-invasive treatments to limit patient downtime for three different clients.

Monthly analytics delivered to clients discussing engagement, link clicks, reach, and net followers to present account growth.